Program

Courses include marketing communication and branding, digital marketing and business communication.

The academic year runs from September to August. In that time you have 42 weeks of education. The rest of the time you have holidays.

During the 1st year you study a foreign language: Dutch, French, German or Spanish. This language could be important for your internship or study abroad later in your degree.

Watch this short video and find out how Communication student Andreja from Lithuania decided on which foreign language to study. Listen up for her tips!

Are you missing home? Are your classes too challenging? Want advice about your internship? Your study coach is there to help you with such issues. At the start of your degree you’re assigned a study coach. At the International School of Business you are also linked to a buddy for the 1st semester. Your buddy is a 2nd-year student who helps you settle in. Think of practical matters like opening a bank account. Or tips on dealing with Dutch culture.  

HAN uses the European Credit Transfer System (ECTS). This system is part of the bachelor-master structure. ECTS credits are a measure of the workload of a degree program.  

At the end of 1st year, you receive study advice. The credits you’ve earned are an important factor in this. Positive advice means you can move on to the 2nd year. Negative advice means you have to stop. That way you don’t waste time on a program that doesn't really suit you. 

Your lecturers and study coach are your first line of support at HAN. At the International School of Business you also get a buddy for the 1st semester. That's a 2nd-year student who helps you settle in.

In this short video, student Diana from Bulgaria talks about support from lecturers at the International School of Business.

Dive into exciting projects for external clients. Like making an E-magazine. Other courses include branding and concepting, public relations and marketing communication.

Communication students Lida Metaj, Nica Padua and Anastasia Tchoubina Kuzina won the 2021 E-magazine contest. 

"With our magazine CONNECT we wanted new students to be excited to come to Arnhem as well as give them the feeling that they are not alone because there are so many internationals." 

Read all about Screen Detox, the ISB through student eyes, your new home in Arnhem, and much more in CONNECT!

Communication is a global business. That’s why we send you abroad for a semester. Where you’ll go? You can choose from over 120 partner universities across the globe. Want to learn more about a particular business topic? Or about another culture? Like to improve your language skills? You can do all this during your study abroad. It’s a flexible semester where you get to choose your own courses.

Knowing the theory is one thing. But how do you put it into practice? Your internship gives you the chance to do just this! Put all your communication skills into practice and find out how you perform in a professional, international setting. Where you’ll go? That could be a commercial company, advertising agency, government institution or non-profit. For example, Adidas Group in Germany or Mercedes Benz in the Netherlands.

Research is an important part of working as a communication specialist. Imagine you’re devising a communication plan. You need to know how your target group behaves. And, once you’ve implemented your plan, you need to measure the results. How do you do that? Through qualitative research, so focusing on the experience. Or through quantitative research, focusing on data. Throughout this degree, you learn to apply your research skills in practice.

In the integrated communication project you work on a real campaign. You get tutoring and extra modules to help you structure the project. Tieu Anh Nguy and Marcell Koolman worked on a campaign for Kuehne + Nagel. Their topic? Employer branding. This project is a step up to your graduation internship, where you work more independently.

During your graduation internship you work at an internationally oriented company like Microsoft, Nike and Estee Lauder. Your job is to make a strategic plan for a communication problem they are experiencing. This could be a marketing communication plan, a branding plan, a public relations plan, an internal communication plan or an online plan. You do the research and present the plan to the company.

After 4 years of hard work you have your Bachelor of Arts in Communication. Great job! The program you've completed is accredited by the Accreditation Organization of the Netherlands and Flanders (NVAO). That means you now have an internationally recognized degree. Ready to start your international career? Or raise your level with a master degree?